UX Case Study · 2026
FloorScore
The operating system that turned the dealership sales floor into a live, competitive scoreboard.
01 — The Challenge
Dealerships run on momentum. Their tools ran on paper.
of sales teams tracked deals on whiteboards or sticky notes
lost each week per manager reconciling manual reports
of split deals went unattributed to the wrong rep
02 — Who It's For
Three roles. One floor. Zero shared truth.
"I know who's winning when I walk the lot. I just can't prove it at 9am Monday."
03 — The Insight
Sales happen on the floor, not the spreadsheet. So we built the floor a scoreboard.
The insight was simple: dealerships already had the energy — the competition, the gongs, the walk-up-to-the-board culture. They just lacked the instrument. FloorScore doesn't replace the floor. It amplifies it.
04 — Design Principles
Four rules that shaped every screen.
The floor is the product
Every feature had to survive a 10-second glance from across the showroom. Density without noise.
One source of truth
No more shadow spreadsheets. The Deal Log is canonical; everything else reads from it.
Make winning loud
Gongs, leaderboards, pace bars. Competition is the cheapest motivation in a dealership.
Configurable, not custom
Every dealership is a snowflake. We built switches, not forks.
05 — The Solution
Five surfaces. One operating system.
Competition
The VS Board
A live leaderboard where every deal rings a gong. Teams compete head-to-head; individuals chase the crown. Pace bars show exactly how far each rep is from target.
Source of truth
The Deal Log
Every deal, every status, every split — in one configurable log. Filter by month, type, or rep. The whole floor reads from the same page.
| Customer | Vehicle | SP | Status |
|---|---|---|---|
| James Harmon | 2024 Honda Accord | Marcus W. | delivered |
| Priya Nair | 2023 Toyota RAV4 | Jenna R. | pending |
| Carlos Vega | 2025 Hyundai Tucson | Tyler B. | closed |
| Lisa Chen | 2022 Ford F-150 | Sofia L. | lost |
Motivation
Spiffs
Instant bonuses, auto-tracked from deal data. Sell three by noon and the spiff fires itself. No flyers, no chasing managers.
Hat Trick
3 units in one day
Weekend Warrior
5 units Sat–Sun
Hyundai Bonus
Sell any Ioniq 6
Month-End Rush
10+ units in July
Operations
Loaners
Check out a loaner in two taps. Track plates, mileage, overdue returns. The service drive, finally organized.
Inventory
Lot Maps
Draw parking zones over a lot image. Know where every car sleeps. Find it in seconds, not minutes.
06 — Visual System
A system built for the showroom floor.
Color
Indigo
#6366F1
Primary action
Emerald
#10B981
Success / closed
Amber
#F59E0B
Spiffs / gong
Rose
#F43F5E
Lost / overdue
Slate 950
#020617
Canvas
Slate 100
#F1F5F9
Light surface
Typography
Display / Headings
Aa
Inter · 900 · Tight tracking · Hero & section titles
Body / Data
Aa
Inter · 400/500 · Tabular nums for deal counts
Components
07 — Process
From shadowing the floor to shipping it.
Discover · Week 1–2
Rode along on the floor
Shadowed GMs, salespeople, and BDC agents across three dealerships. Mapped the real deal flow — from up to gong.
Define · Week 3
Synthesized the pain
Distilled 40+ interviews into three personas and one north-star: the floor needs a scoreboard, not a spreadsheet.
Design · Week 4–7
Sketched, wireframed, iterated
Built the VS Board first — the emotional core. Everything else organized around it. 11 prototypes before the Deal Log felt right.
Build · Week 8–14
Shipped on the floor
Released to a single pilot store, watched a manager ring the gong on day one, and never looked back.
Evolve · Ongoing
Configured, not custom
Every dealership asked for one different thing. We built switches — teams, statuses, spiffs, lot maps — not forks.
08 — Impact
The whiteboard is gone. The energy stayed.
Deals tracked
Salespeople competing
Avg. time to log a deal
Faster month-end close
Tap any rep to ring the gong and log a deal →
The Result
We didn't digitize the whiteboard. We made the whole floor keep score.
FloorScore is live across dealerships, tracking thousands of deals and ringing gongs in real time. The whiteboard is gone. The energy stayed.